Crown.

Let’s make a real change in beauty. We collaborated with Kelly Rowland, writing a song based on real girls’ stories and created a clip. Eventually, through the Crown Act, we pushed the changing of a law that fights hair discrimination in the US.

Emojis.

Let’s create emojis. But not just another insignificant emoji. One for every type of curl. Why? Because every kind of curl is beautiful. So Caitlyn, Dana, Beky, Sophie… They can all feel represented.