I AM TRASH

Etat Libre d’Orange, a provocative French perfume brand & the Ogilvy Paris Beauty team, created the first scent made from the waste of the perfume industry.

 
 

Photographe / Director: Inès Dieleman

FILM. Some more on Instagram / D&AD Wood Pencil, Club des DA Argent & Bronze, Grand Prix Stratégies de la pub Or, One Show Merit, Cannes Lions Bronze…

 
 

Photographe / Director: Inès Dieleman

Some more on Instagram / D&AD Wood Pencil, Club des DA Argent & Bronze, Grand Prix Stratégies de la pub Or, One Show Merit, Cannes Lions Bronze…

Gif made from the waste of old Etat Libre posters by Art Directors: Mathilde Champeaux, Juliette Duc and Victoria Job. Perfect upcycling.